Spyder Sports

branding Campaign


We provided brand strategy and visual branding development for Spyder Sports to further extend their reach beyond winter sports into the active wear and lifestyle market.

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It was our goal to create a campaign that can truly capture the adventurous spirit of the brand and apply that to Spyder's new high adrenaline sports wear.

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The final product featuring world class athletes such as American cyclist Taylor Eisenhart and world climbing champion Kim Ja-In in their peak performance representing the true "limitless" spirit of Spyder Sports.